Adobe Analytics is an enterprise-grade digital analytics platform within the Adobe Experience Cloud. It collects and processes data from websites, mobile apps, and offline touchpoints, enabling deep segmentation, cross-device journey analysis, and AI-powered predictive insights through Adobe Sensei. The platform is designed for large organizations with complex, multi-channel customer journeys — providing unsampled, granular data and flexible Analysis Workspace reporting.

Teams running dotCMS alongside Adobe Analytics can bring behavioral and attribution data into their content optimization workflows, helping content teams understand which pages, experiences, and journeys drive the most meaningful outcomes and make smarter editorial decisions.