About
Your Partner in Digital Transformation
New Orange is a digital technology agency that transforms complex business challenges into streamlined, intuitive solutions.
Global Reach, Local Focus
With headquarters in Melbourne and The Netherlands, and a satellite office in Kuala Lumpur, we serve clients around the world—while remaining deeply committed to the Australian market. Our local delivery approach ensures tailored outcomes that meet each client’s unique needs.
Who We Work With
We partner with ambitious mid-sized to large enterprise organizations.
Our Mission
To design and deliver scalable, future-ready digital platforms that drive sustainable business growth.
Core Services
E-commerce Platforms
Design, implementation, and optimization of high-performance eCommerce ecosystems.
CMS / DXP Solutions
Experts in headless and hybrid content management systems, including dotCMS.
Digital Marketplaces
Building fully integrated marketplace experiences connected to modern commerce backends.
PIM Solutions
Implementing Product Information Management systems to enrich product data and streamline operations.
Systems Integration
Connecting ERP, CRM, and Martech platforms into cohesive, API-driven digital stacks.
Related Posts
"AI Slop" Is a Design-Process Problem, Not an AI Problem
Everyone's blaming AI for the internet's sameness. The real cause: brands that never wrote down what makes them different from a default.
Melissa Rojas
Product Designer and Product Manager
Get Content to Market Faster with Our New UX!
A streamlined and intuitive user experience inside the CMS is just as important today as it was before the age of AI agents!
Marc Boutillette
Outbound Product Manager
dotAI Setup, Simplified: Your Model, Your Rules, Live in Minutes
Configure dotAI against your own AI provider one capability at a time, test the connection before you save, then search, chat, and generate images against your own content from a single workspace.
Marc Boutillette
Outbound Product Manager
Content Modeling Best Practices: How to Structure Content for Reuse Across Pages, Sites, and AI
Learn content modeling best practices to structure entity-centric, reusable content for pages, multi-site and multi-channel delivery, and AI search.
Marc Boutillette
Outbound Product Manager