dotCMS for Marketing Teams
Take back control of your content and go-to-market faster
Create and manage your content your way, without being blocked by your technical team
Why dotCMS?
With lots of CMSs on the market, what are some of the features that set dotCMS apart?
Be more efficient by creating a single source of truth for content
Are you still creating the same content in different formats to use in different places?
Consolidate and re-use your content across sites, channels, devices and touchpoints, all managed in one place.
Visually create and style your content without coding
Give your team back the power to manage content, build custom landing pages and microsites, edit promotions and call to actions, even if your technical team wants to customize and deploy dotCMS headlessly.
Personalize content for greater engagement
Show your customers that you know them with content tailored to personas you define and data like device type, geolocation, new visitor, tags, or any external data in your CRM and eCommerce tools. Best of all, you can do this without any coding.
Figure out what works with built-in A/B testing
Do you have several ideas for a campaign but not sure which works best?
Test it out directly in dotCMS by creating variants of landing pages to see which converts and receive real time data from the people interacting with your pages.
Publish and unpublish campaigns on your terms
Don’t wait on your technical team to make critical changes – easily schedule and publish between authoring and production environments, unpublish and rollback previous versions of content as needed.
Resource Center for Marketers
Your go-to resources for the latest marketing strategies, growth insights and guides.
Strategy Guides, Creative Inspiration & Execution How‑Tos
- 26Dec 25
dotCMS’ Thesis: The Smaller the Core, the Bigger the Impact. | Part 2
A clear-eyed argument for why enterprise DXPs fail when treated as products instead of operating models and what a durable, outcome-driven experience spine actually looks like.
- 26Dec 25
Stop Buying DXPs. Start Building a Spine. | Part 1
A critical look at why enterprise DXP initiatives collapse when platforms are treated as SKUs rather than as operating models for change.
- 26Dec 25
dotCMS as the Experience Spine. | Part 3
How dotCMS is designed as a durable experience spine enabling hybrid headless delivery, evergreen upgrades, governed AI, and measurable optimization without platform theater.
- 22Dec 25
dotCMS 2025 Year in Review - A Message from the CEO
At dotCMS, 2025 was defined by continued execution against a clear vision: to be the CMS platform of choice for large enterprises operating multiple sites in governance- and compliance-driven environments.
Where compliance meets innovation
Success stories from teams building what’s next
Real teams. Real outcomes. Explore how organizations modernized their digital stacks, reduced operational load, and delivered better customer experiences with dotCMS.
How Jostens Went from Legacy to Hybrid Headless with dotCMS
CapTech, a dotCMS partners, was commissioned to rebuild Jostens’ website. They chose dotCMS and its hybrid headless technology to build a lean, modern, and scalable new website capable of handling a hundred thousand customers a day.
One of the main benefits of dotCMS is that it provides an intuitive interface for managing content and creating content types and templates. Also, the fact that it works both as a traditional and as a fully integrable headless CMS that enabled us to integrate it to Jostens’ eCommerce platform.